Knowing that only half of all new businesses make it past the five-year mark, and only a third go past the ten, it can be quite scary to think that you may be part of the majority that fails within a few years! There are many reasons for this incredibly high failure rate, whether due to the stiff competition or the business itself not knowing what to do to ensure survival.
Are you tearing your hair out trying to figure out what you can do to ensure your business stays afloat for the many years to come? Sometimes, all it takes is to think outside the box—especially when it comes to your marketing strategy. As crazy as it sounds, bounce houses can help you in this effort!
To give you a good idea of how this wild idea might work, here are two explanations that will help you understand:
1. Bounce Houses Attract the Children
You might be wondering just why attracting children can be beneficial to your business’ survivability. Well, the fact is that children affect people’s buying decisions more than everyone may realize!
For instance, imagine driving around town looking for a place to eat, and you find a restaurant with a bounce house in it. Though you may not put too much thought into it if you were driving by yourself, anyone with kids will be bombarded with shouts to visit the restaurant!
You do not have to be a restaurant to use a bounce house to your advantage. You can be any form of store or shop, where simply having a bounce house can give your customers just enough time to look around at what you have to offer while their kids are enjoying the festivities.
2. Bounce Houses Are Great for Marketing
What happens if you give up trying to market your business? You essentially nail down your coffin, killing your business even before it can fight for survival!
Without marketing, you aren’t reaching out to potential customers. This, in turn, means that you are stuck with the customers you already have, not increasing your customer base and leaving you stuck. As such, you should never be afraid to invest a little more into your marketing efforts, even if that means purchasing or renting a bounce house to do exactly that.
By no means is bounce house marketing something that’s commonly done, nor is it traditional. However, that’s the beauty of it—with customers being bombarded with all sorts of ads, seeing something new like a bounce house campaign can get them excited! Not only do they associate bounce houses with fun, but the bright colors of a bounce house can easily steal the attention of passersby. This allows you to give out coupons and fliers, and carry out other marketing efforts as potential customers visit your store to check out what’s going on.
Conclusion
You may think that investing in a bounce house is a risky move—that there is no real evidence that it works. However, from a customer standpoint, buying isn’t always a financial activity; it is also an emotional act, and when they see a bounce house and feel all excited, you may find your doors opening much more often as customers pour in to check out what’s going on! Of course, what you do with the increased traffic is up to you, but know that bounce houses can be the ticket to keep your business afloat.
Jungle Jumps is a worldwide supplier of commercial-grade inflatables in the US. If you are looking for bounce houses for sale to use in your marketing efforts and more, check out what we have to offer today!