In today’s economic world almost everyone, include bounce house companies are feeling the pinch. More often than not, business owners are refusing to pay for advertising simply because they do not feel they are in a financial situation where they can afford to advertise. But not advertising means that you are limiting the amount of customers you are likely to get. In small towns word-of-mouth is a great way to get business, but word-of-mouth is not something you can rely upon when it comes to big cities. Even if you don’t happen to have the cash available to afford advertising that doesn’t mean that you can’t still advertise.
Bartering
It used to be that bartering was a way of life. Whenever someone wanted something they would barter what they had to get what they needed. Our economy has become one that is primarily cash fueled but that doesn’t mean that it’s impossible to barter. For instance, let’s say that you want to advertise your business so you can make some money from the jumpers for sale that you purchased from the manufacturer. One thing that you can do is to contact the local newspaper and to explain that you are interested in bartering your services to get a few ads. There are many ways that a newspaper can make use of a bounce house, including personal reasons as well as business reasons. You may have to take a bit of a hit – it is not likely that the business is going to willing to give you even exchange for advertising, but taking a small hit is a small price to pay in order to get the advertising that you need to help your business.
Free Advertising
Another way to get advertising when you don’t have any money is to look at free advertising opportunities. Craigslist, for instance, is one great way to advertise your business and the jumpers for sale that you purchased. Craigslist allows you to advertise for free and, as a bonus, you can advertise in more than one city and even more than one state. This is definitely a great way to be able to advertise without having to pay out any money. Social media websites, like Facebook and Twitter, are also wonderful ways to advertise your business without having to pay any money. Don’t let a lack of cash in the bank stop you from advertising your bounce house business – instead, get creative!