There are many ways to get your inflatable business and information listed online, beyond your own web site. Listing your company with reputable third party web sites will ultimately benefit your inflatable business, driving more traffic to your own site and generating customers. In addition, external web links directing to your inflatable web site will help to improve you business' [...]
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Your business' inflatable equipment is not only a major financial investment; it is also your livelihood and an important, if not critical, source of your income. Damage to your equipment can cause your business to suffer significantly, both in lost business during the time the equipment is out of service to the actual cost for necessary repairs. While you and [...]
So you have been in the inflatable business for some time and your equipment, despite extra loving care, has seen betters day and is beginning to really show its use. Customers who hire you are of course looking for top of the line inflatable equipment, free from damage, excessive patching and just looking overall run-down. Using old and worn looking [...]
Your inflatable business' marketing collateral can speak volumes about the professionalism of your company. High quality designed and printed materials can also put you miles ahead of the competition. The term marketing collateral refers to all of the written marketing and sales pieces your customer will come into contact with as you try to win their business. You need to [...]
One of the great things about an inflatable business is that it can require as much of a time commitment as you are willing to put into it. Many entrepreneurs, when initially starting out in the inflatable business, choose to begin part-time. Inflatable businesses provide the luxury of allowing you to do this easily, where events and the majority of [...]
Rental agreements for your inflatable customers are much more than just pieces of paper guaranteeing you will be paid once the service is completed. Rental agreements protect you and your customers from any issues that may arise through your transaction together. It is beneficial for you and your company to lay out all of the expectations for both your customer, [...]
Not all inflatable businesses may have the luxury of hiring an accountant to handle their business finances. This can be expensive, and unnecessary depending on the size of your business and the level of your sales. However, whether your inflatable business is large or small handling the taxes for your business can be a bit tricky, and a critical component [...]
Periodic press releases are a great, free way to get your business information in front of prospective customers. Having your company name consistently in front of your target audience is certainly a benefit to your inflatable business. One of the most important things is that press coverage is generally a free marketing tool, only requiring the time commitment from you [...]
Today's inflatables are much more than just bounce houses and slides. Many inflatable companies also offer dozens of interactive games for customers to choose from. These games will not only keep party attendees happy, but also engage their competitive spirit while having fun. Interactive games also make inflatables a fun activity for a wide range of ages, from young children [...]
Inflatable rentals can certainly be a profitable business. To further maximize your profit potential you also need to be aware of other companion products that are great add-on sales for events. A natural add-on to your inflatable product line is concessions. Concession products can include popcorn makers, snow-cone makers, cotton candy machines, dunk tanks and more. With such a wide [...]
A relatively inexpensive way to drive more prospects to your inflatable web site is through search engine marketing. Search engines offer a "pay-per-click" marketing model. When searchers type in their search term, sponsored ad links will appear at the top and/or side column of the results page. These ads are paid for by the advertiser, based on how many viewers [...]
One of the most important parts to running a successful inflatable business is to provide high-quality, clean equipment. Taking care of your equipment can keep it in tip-top shape. Of course, things can always happen. One of the most common problems that can arise with inflatable equipment is a rancid smell if the inflatable has been put away wet. And [...]
This past month there was a terrible event in Long Island, New York involving three bounce houses. The houses were blown across a field by a gust of wind while children were inside. Thirteen people were injured. Not all inflatable companies follow necessary safety procedures, as appears to be the situation in this scenario. What makes this stand out from [...]