The inflatable business is very susceptible to inclement weather. Rain, lightning, wind, and snow can all put your equipment and attendees at risk. Because of this you need to always stay on top of the weather forecast leading up to, and throughout, the day of the event. The question of what constitutes inclement weather is certainly a matter of opinion. [...]
Worldwide Supplier of Commercial Grade Inflatables
Click For Other Categories
Email marketing is a cost effective way for inflatable businesses to stay in regular contact with customers and prospects. More and more businesses in the party event and rental industry are incorporating this type of marketing into their budget, and the number continues to grow every year. If you have not yet dabbled in e-mail marketing for your inflatable business, [...]
At every event you will need to identify the most appropriate area to set up your inflatable equipment. This type of site surveying is best done before the day of the event. Scoping out the event site and getting an understanding of the event site and how it will be laid out will be very useful. Doing this type of [...]
Maintaining high quality, trouble-free equipment is a critical aspect to your inflatable business. Inspection regulations for inflatable equipment vary from state to state. It is important for you to keep up to date on new regulations affecting the inspection requirements for inflatable equipment, as this type of legislature can be subject to change at any time. Many states require large [...]
Today no matter what industry you are in business is being conducted online. From finding phone numbers to learning more about the products and services that a company offers, the first step a customer takes is generally a search of the web, as opposed to a phone call. And a glance through the yellow pages is a thing of the [...]
Owning and operating any business puts you at risk for lawsuits. However, an inflatable business can be even riskier than some. With so many children using your equipment on a regular basis, there is a risk for an accident and a child getting hurt every time your equipment is in use. It is imperative you protect your business, and your [...]
One way to make your inflatable business stand out from the competition is through partnerships and strategic alliances. By sharing resources with other businesses offering products and services in the party and event rental industry, your company will have a competitive edge, and much more versatility and options to offer your customers. A strategic alliance is not a merger, and [...]
A critical aspect for any business is setting the price of your products and services. For the inflatable rental industry you will need to consider a variety of different pricing options to offer your customers for equipment rental and services. The pricing structure will of course vary depending on the equipment being rented and length of time. You will also [...]
Word of mouth is a tremendous marketing tool in the party event and rental industry. Happy customers are one of the best resources for increasing your business. While some folks will be so pleased with your services that they will tell everyone about you, others may need that extra nudge. Offering a referral bonus will help to motivate your happy [...]
Looking for a cost effective marketing tool for 2011? Postcards are the most inexpensive pieces of direct mail that a company can send out. The postage at 28 center per piece, which is the bulk of the expense, is significantly lower than that of sending a first class letter. Postcards are also a nice marketing piece because they require no [...]
Despite following safety procedures to the letter and taking all of the necessary safety precautions to protect your inflatable business, someday something will go wrong. It may be a mistake on your part, or something out of your control, like a child not following the rules while on the equipment. Either way you need to be prepared and know how [...]
Marketing is an important aspect of any inflatables business, but like any business your funds can often be limited. It is important to set a budget for your marketing expenses and allot for various marketing activities throughout the year, or quarter, as your budget allows. Before you can begin identifying the appropriate marketing mix for your inflatable business you need [...]