Blog

Inflatables are a significant investment, both financially and for the livelihood of your business, and should be cared for as such. A few simple care and maintenance steps will keep your inflatables in tip-top form and damage free. To prevent your inflatable from becoming a host for bacteria and germs you must clean and sanitize it thoroughly after each use. [...]

Read More

A competitive price is critical to any business, including the inflatable industry. If your competitors are continuously undercutting your rental prices then you will lose business. Many customers shop by price alone. While you may be able to win and retain customers based on the variety of inflatable products, add-ons you offer and your customer service, you will lose those [...]

Read More

Hand-outs or flyers are a great and economical way to market your inflatable business. You can travel door-to-door with the flyers, attach them to cars or simply drop them off at high traffic locations in your geographic location, such as the library and local toy stores. Just one new customer and this marketing medium has more than paid for itself. [...]

Read More

'The big "R-word". It seems to be popping up everywhere lately, as the predictions for a "double-dip recession" abound. But what exactly does this mean for your inflatable business? Are you tightening the purse strings, cutting back on business expenses? Or have you had to cut back on staff, due to a decrease in business? When times are tight inflatable [...]

Read More

We got a significant amount of feedback on our list issue pertaining to W2 Employees vs. 1099 Independent Contractors. This week we are continuing the discussion in more detail with information regarding the IRS guidelines for each, and how this affects the inflatables industry and your business. As suggested by the IRS, when determining whether work will be conducted by [...]

Read More

Geographical targeting, also referred to as geo-targeting, is critical to the marketing of your inflatable business. This type of targeting allows you to focus your online sales and marketing initiatives to specific regions, reaching only your business' target market. Through geographical targeting your inflatables audience can be narrowed down by region of the country, state, city, metro area, or even [...]

Read More

We all know that your site's listing with the top search engines is invaluable. Much of your search engine standings are also based on the web content on each page within your site. One of the key factors to optimizing your web site for the search engines is to focus on a few keywords per page, making these appear frequently [...]

Read More

The goal for your business is always to try to stretch your advertising and marketing dollar as far as possible. The following are some budgetary tools you can use to promote your business. Parents' Magazines. Running an ad in a parents' magazine is a great way to stretch your dollar and ad longevity. Magazine are generally kept for quite some time [...]

Read More