Geographical targeting, also referred to as geo-targeting, is critical to the marketing of your inflatable business. This type of targeting allows you to focus your online sales and marketing initiatives to specific regions, reaching only your business’ target market. Through geographical targeting your inflatables audience can be narrowed down by region of the country, state, city, metro area, or even zip code based on where you offer your services.
Geographic targeting is particularly critical when it comes to internet marketing for your business. One great, and free, way to use the internet to do this is through Google Maps. Google Maps allows you to list your business’ contact information, post coupons and even include recent news. You can even use Google Maps’ interactive dashboard to view the performance (views and clicks) for your listing. Once your inflatable business is listed with Google Maps your business will be at the top of searches when a visitor types in your company name, address or phone number. In addition, Google Maps will use this data to geographically target searchers in your area looking for the services that you provide.
Click below to set up your free Google Maps listing.
http://www.google.com/local/add/businessCenter?service=lbc
Yahoo Maps has a similar program which you can find by clicking below.
http://maps.yahoo.com/#mvt=m&lat=42.703095&lon=-71.13124&zoom=5
You can also list your company on http://www.yellowpages.com. This site offers advertising options as well, again taking into consideration your geographic target market.
Click below to list your company http://www.yellowpages.com.
Online marketing campaigns, such as search engine advertising with Yahoo and Google Adwords, can all be created to focus on a particular geographic area. The cost for this type of search engine advertising is based on the number of clicks your ad receives. This means that through geographic targeting you are able to conserve your marketing budget, by showing your ad to your businesses’ target audience, and thus being billed only for clicks that are within your local service area.
For more information on the top search engines’ use of geographical targeting click on the following:
http://www.google.com/analytics/features/index.html
There are also many online local news and magazine sites that cater to a particular geographic location. These sites frequently offer banner and text advertising to generate more revenue. You can be assured that viewers of your ad through these sites are fitting into your target market as well.
Geographic targeting has been proven to be 90-95% accurate. Whether you are actively marketing and advertising your business online, or simply looking to increase your web presence through directory listings, taking your geographic target market into consideration and including this data will make your efforts much more effective. All businesses in the inflatables industry should take advantage of this type of targeting to market to their prospects. Good luck and happy targeting!