We all know that your site’s listing with the top search engines is invaluable. Much of your search engine standings are also based on the web content on each page within your site.
One of the key factors to optimizing your web site for the search engines is to focus on a few keywords per page, making these appear frequently throughout your web site, while still keeping the copy readable and fluid.
The keywords that you choose should be terms that you would like searchers to find your site through when they are using a search engine. Each page within your site should have approximately one to three keywords associated with it. Include these keywords as much as possible within the text of the page. Of course, this is also walking a fine line of making your site search engine friendly while still having the writing make sense to a reader. Keep in mind that search spiders and robots are not intuitive, they cannot process the information from your site’s content so the keywords you have selected need to be written exactly within the content of your page.
Choosing keywords such as “inflatables”, while accurate to your business and your customers, may not help you to achieve a higher search engine standing. The term “inflatables” is very competitive on the internet, with Google returning nearly 4 million results. Particularly if your business focuses on a specific geographic location, it may be best to include this in your keywords. For example “New York Inflatables” or “Rent Inflatables New York”. These are still keywords that your target audience would potentially use and the search will return fewer results.
Another key factor for your web site’s standing with the search engines is the linked text on your web page. You need to put careful thought into the text you are linking to and what will best identify these links, while also incorporating your keywords if possible. The optimal case is creating links with anchor points (the text within the link) containing your keywords.
Search engine optimization is by no means an exact science. With the search engines continuously modifying and tweaking their algorithms it is difficult for a company to keep up. One of the other key factors for search engines is the longevity of your site. Sites that have been online for many years have a better standing with the search engines. Clearly, this is not something that you can fabricate, but only gain through time. Because of this it is important that once established you do not change your url, because doing so will put you back to square one with the search engines.
The following are some online tools that will show you the density of your web site based on keywords and links in your web content.
http://www.keyworddensity.com/
http://www.seocentro.com/tools/seo/page-keyword-analyzer.html
http://www.seochat.com/seo-tools/site-link-analyzer/
Search engine optimization is by no means an exact science. With the search engines continuously modifying and tweaking their algorithms it is difficult for a company to keep up. One of the other key factors for search engines is the longevity of your site. Sites that have been online for many years have a better standing with the search engines. Clearly, this is not something that you can fabricate, but only gain through time. Because of this it is important that once established you do not change your url, because doing so will put you back to square one with the search engines.
Good luck and happy searching!