Whenever anyone talks about going to college to pursue a career in their passion we always recommend to them that they minor in business. This is because it does not matter how amazing of an artist you are, or how brilliant you are designing interventions, if you do not understand the business world, or how to market your business, you will find that things can be extremely difficult. Many people who purchase an inflatable moonwalk to start a rental business do not have the slightest idea about business management. Here, will give you a few tips on how to utilize social media giveaways to help build your business substantially.
Social media has become one of the only ways to thoroughly advertise your business in today’s highly digital world. This is both good, and bad news for the new business owner. It’s great news because social media is extremely cheap and, if used correctly, can even be a free way for you to get new clientele. It’s bad news, however, because there are very few classes that teach how to use social media. Giveaways are one of the quickest and easiest ways to get more followers on any of your social media sites, but you have to use them correctly or else you run the risk of losing money.
To make a giveaway work you need to have something decent to give away and you need to have audience participation. So, for instance, let’s say you want to run a giveaway on your inflatable moonwalk Facebook page. First you’ll need to figure out exactly what you’re going to give away. One good option is gift certificate that entitles the client to percentage off a bounce house rental. This is great for small giveaways, but if you want to run a giveaway that will truly get you attention you will need to offer something bigger, such as one free bounce house rental.
You then have to figure out how you’re going to have the audience participate in the giveaway. One way is by having them send in pictures of themselves, or their children, jumping. They don’t have to be jumping on the bounce house, they can really be jumping off of the chair or off of the ground. Then have everyone on your social media page flow as to which is the best jump. This method not only gets your current followers active on your page, it also gets those who are entered into the contest to ask their friends and family to come over to the page as well which can dramatically increase your followers almost overnight.