As with any industry, as an inflatable business owner it is important that you continuously keep up to date with news and information pertinent to the industry. One way to keep tabs on the industry is through membership organizations that cater to inflatable businesses. There are many benefits for becoming a member of these types of inflatable industry organizations. This [...]
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When adults had parties many years ago, the parties often consisted of men standing around grilling meat, women gossiping and putting out side dishes, and children running around the yard playing. Now, however, parties have become so much more. It seems like any party is an excuse to have a themed party, which means that the person throwing the party [...]
Looking for a cost effective marketing tool for 2011? Postcards are the most inexpensive pieces of direct mail that a company can send out. The postage at 28 center per piece, which is the bulk of the expense, is significantly lower than that of sending a first class letter. Postcards are also a nice marketing piece because they require no [...]
Despite following safety procedures to the letter and taking all of the necessary safety precautions to protect your inflatable business, someday something will go wrong. It may be a mistake on your part, or something out of your control, like a child not following the rules while on the equipment. Either way you need to be prepared and know how [...]
Marketing is an important aspect of any inflatables business, but like any business your funds can often be limited. It is important to set a budget for your marketing expenses and allot for various marketing activities throughout the year, or quarter, as your budget allows. Before you can begin identifying the appropriate marketing mix for your inflatable business you need [...]
Inflatables are a significant investment, both financially and for the livelihood of your business, and should be cared for as such. A few simple care and maintenance steps will keep your inflatables in tip-top form and damage free. To prevent your inflatable from becoming a host for bacteria and germs you must clean and sanitize it thoroughly after each use. [...]
Have you ever gone to a party that caters to both adults and children during the summer months? Many of these parties all have the same thing: an inflatable slide. But what is an inflatable slide, really? An inflatable slide is actually a very simple concept - it's a large piece of vinyl that is shaped into a slide-like structure, [...]
A competitive price is critical to any business, including the inflatable industry. If your competitors are continuously undercutting your rental prices then you will lose business. Many customers shop by price alone. While you may be able to win and retain customers based on the variety of inflatable products, add-ons you offer and your customer service, you will lose those [...]
Owning your own business can be a lot of work, it's true, but one difficulty that many people have when they start their own business is that they don't realize all of the things that they are going to be required to do when they actually have their business. They believe in a hard work ethic, but many are surprised [...]
How a Moonwalk Business Works The idea of owning your own business can be extremely intimidating to some. They believe that the entire process is something that only the very wealthy, or the very intelligent, are going to be qualified to do. But the truth is that just about anyone who has the drive and determination, and the smarts to [...]