You’ve decided that it’s time to add a commercial inflatable waterslide to your arsenal of inflatable units but you are not sure how to market it. When people get to know your business for offering a specific type of product it can often be hard to help them realize that you have a brand-new type of product available for their use. When it comes to bounce house rental businesses the first thing that everyone knows your business for is, of course, bounce houses. How, then, do you help them learn about the brand-new products, like an inflatable waterslide, that you are offering?
Free!
One of the fastest ways to help your clients know about the new products you have is to offer them for free. Yes, the idea of offering something for free can be extremely scary to most business people but you will find that if it is done correctly you will be able to actually make a great deal of money. So how would you offer the waterslide for free? One option is to hook up with a nonprofit organization that happens to be having a benefit in the near future. Offer to allow them to use your waterslide for free provided that you are able to pass out information about your business at the event. Most nonprofit organizations will jump on a chance to use anything for free, especially if they know it is something that is going to attract people to the event.
Blast It!
Another option to get the world to know about your new commercial inflatable waterslide is to blast the information on social media. Social media has become the fastest, and easiest, way to inform clients about all sorts of things, especially new product. Go to your social media sites, like Facebook and Twitter, and post pictures and videos of the new unit in use. Offer a discount for the first 5 or 10 people to rent the unit and before you know it you will have all sorts of calls about people requesting information on your waterslide. Remember: sometimes offering a new item for free, and making a huge deal of it on social media, is the best way to get the world to know about your new products.